In Brittany, 42% of SMEs report that the lack of digital skills hinders their growth, according to the Regional Observatory of 2023. However, more than 60% of the leaders surveyed believe that the digital investments made over the past two years have not achieved the expected results.
The gap is widening between those who have chosen tools designed for their profession and those who have settled for generic solutions. Regional support networks are making slow progress, but small structures with fewer than 50 employees often remain excluded from these initiatives that could propel them forward.
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What is the state of digital transformation for Breton companies in 2024?
It is impossible to ignore the growing importance of digital in the daily lives of Breton companies. The Regional Observatory confirms it: more than one in two companies has already initiated its digital transition. But not all are progressing at the same pace. Some are integrating cutting-edge technologies, while others are still getting accustomed to basic tools.
Business leaders in the region are increasingly calling for personalized support. Finding the digital solution that fits local reality makes a difference. But the path is fraught with challenges: limited resources, difficulty in finding reliable partners, and the challenge of training their teams. The adoption of tools is not enough; digital transformation extends to all aspects of the company, from customer service to the management of strategic information.
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To guide them, resources are available. web2bretagne.org offers a support point, ideas, and valuable contacts. Regional support networks and public initiatives also contribute to shaping a solid digital ecosystem in the territory. It is observed that structures relying on these resources progress faster and are more resilient to economic shocks.
Some data illustrates this dynamic:
- 60% of Breton SMEs have launched a digital project since 2022
- The agri-food and maritime sectors are progressing rapidly
- For a quarter of leaders, cybersecurity remains the number one challenge
Mutual aid, sharing best practices, and the circulation of local information are now shaping the digital trajectory of Brittany.
Trends, key figures, and feedback: what the latest studies reveal
In 2024, digital transition becomes everyone’s business, not just that of large groups. SMEs are getting involved, driven by the need to optimize their digital communication and protect their data. According to the latest survey, 73% of leaders place data and artificial intelligence at the top of the list to boost their activity and establish their online visibility.
On the ground, digitalization manifests through task automation, the integration of innovative management tools, and the adoption of tailored connected solutions. A common point emerges: SMEs that invest in training and IT security gain efficiency and confidence among their clientele.
To better understand the scope of the movement, here are some numerical benchmarks:
- Initiatives related to artificial intelligence show a 38% increase (Digital Observatory Brittany, 2024)
- 72% of SMEs report a significant advance in data collection and analysis
- One in two leaders prioritizes cybersecurity as an immediate concern
Behind these figures are concrete stories. In Lannion, a family-owned electronics SME has rethought its production: automation, real-time data analysis, visible results. In Lorient, an agri-food company has seen its sales rise thanks to the digitalization of its logistics and more targeted marketing. Digital technology is permeating everywhere: remote management, competitive intelligence, operational innovations, all converge towards a profound evolution of the regional economic fabric.
Participating in digital events and workshops: an opportunity to accelerate your transition
Meeting other stakeholders, learning practically, sharing progress: in 2024, Brittany is active and multiplying digital events. These meetings bring together leaders, experts, IT managers, and young companies, all determined to exchange their practices and strengthen local digital skills.
Training takes on a very practical dimension. Workshops, conferences, monitoring sessions: each format is designed to adapt to the realities of Breton SMEs, VSEs, and ETIs. The topics covered span the entire spectrum: cybersecurity, data management, automation, digital communication strategies.
These meetings allow, in particular:
- To identify trends that mark innovation
- To exchange around strategies for support that really work
- To measure the stakes related to the rise of digital skills
Sometimes, a simple testimony inspires an entire collective. Workshops encourage the circulation of concrete ideas, the creation of networks, and the emergence of collaborative projects. For each company, these meetings become a lever for progress and accelerate a digital transformation that, now, waits for no one. Who knows, the next big digital shift in Brittany may be written at the table of a workshop, over two coffees and a few shared ideas.